Effortless Way to Connect WPForms to Zoho CRM Without Zapier or Paid Add-ons

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If you’re using WPForms (Free) on your WordPress site and want to push leads directly into Zoho CRM, you’ll quickly realize something:
The free version doesn’t support Zapier or other paid integrations.

Connect WPForms to Zoho CRM using a simple, no-code method — even if you’re using the free version of WPForms. In this post, I’ll walk through how I avoided Zapier and paid add-ons by using Zoho Flow to set up a native integration that works.

Why I Chose to Connect WPForms to Zoho CRM Without Zapier

Many integration guides suggest using Zapier to connect WPForms with Zoho CRM, and it’s certainly a powerful automation tool.
However, I wanted to avoid adding another paid service, especially since I was already working within the Zoho ecosystem. That’s why I explored using Zoho Flow instead.

  • The WPForms free version doesn’t allow third-party integrations like Zapier.
  • Upgrading to Pro just for integrations wasn’t justifiable in my case.
  • I was already using Zoho CRM, so Zoho Flow made more sense.

Using a native Zoho tool (Zoho Flow) allowed me to:

  • Avoid paying for multiple tools
  • Keep everything within the Zoho ecosystem
  • Use native webhooks and integrations

How Zoho Flow Helped Me Connect WPForms to Zoho CRM

Here’s how the integration works:

  1. A user submits a WPForms form
  2. The Zoho Flow plugin on WordPress sends the data to a webhook
  3. Zoho Flow receives the submission and pushes the data into Zoho CRM

This creates a fully automated lead capture pipeline, even with no paid plugins.

Step-by-Step: Connect WPForms to Zoho CRM Using Zoho Flow

✅ You don’t need Zapier, custom code, or premium plugins.

1. Create Your WPForms Form

You can use the free version of WPForms for this. Just add the fields you need. In this demo, I’ve used a pre-built WPForms template with three fields.

  • Name
  • Email
  • Phone
Create WPForms - Connect WPForms to Zoho CRM

2. Install the Zoho Flow Plugin

Search for “Zoho Flow” in your WordPress plugins and install it.
This plugin allows you to send webhook requests directly to Zoho Flow when a form is submitted.

Install the Zoho Flow Plugin - Connect WPForms to Zoho CRM

3. Create a Flow in Zoho Flow

  • Log in to Zoho Flow
  • Choose “WordPress – New Form Entry” as the trigger
  • You’ll be given a webhook URL
  • Paste this into the Zoho Flow plugin in WordPress
Create a Flow in Zoho Flow - Install the Zoho Flow Plugin

4. Add an Action: Create Lead in Zoho CRM

Inside the same flow, add an action:

  • Select: Zoho CRM → Create Lead
  • Map the form fields to CRM fields

You can test it immediately by submitting a form.

Create Lead in Zoho CRM

Why This Setup Works So Well

  • 🆓 Works with WPForms Free
  • 🔄 Fully automated
  • 🧩 No external tools like Zapier or Make.com
  • 💸 No added cost or plugin bloat
  • 🔒 Keeps all data flows inside Zoho

🎯 Who Should Use This?

If you’re:

  • A freelancer or agency working with Zoho CRM
  • Building internal tools using WordPress and Zoho
  • Looking for a no-cost, no-code lead integration

This method will save you time, money, and plugin clutter.

📌 Conclusion

This approach helped me connect WPForms to Zoho CRM without needing to pay for Pro plugins or Zapier. It’s stable, scalable, and works cleanly with the tools I already use.

If you’re in the Zoho ecosystem and using WPForms (Free), this is one of the most efficient setups I’ve found.

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